Over the last two months we built the foundation together: your website copy, your quiz, your emails and your launch. This page is the plan I'd run with you next, so your January group and your March Markers & Magic cohort open with women and coaches already waiting for them.
Your quiz shows a woman her pattern and sends her an email written for it. Your welcome emails introduce you. Your Book Club gives readers a reason to stay close. All of it does its job the moment someone shows up.
The next step is making sure people keep showing up, and that your next two programs have pages and emails ready to sell them. So this partnership focuses on two things: the copy that sells your programs and the traffic that grows your list between launches.
Every woman who takes the quiz gets her result and an email written for her pattern, then moves straight into your welcome emails. Nothing about it needs you to be online.
This is the engine. The plan below gives it fuel: new readers coming in every month, and two launches with pages and emails that sell.
The Embodied Alignment Group Coaching Experience opens enrollment from 26 to 31 December and starts on 1 January, with 12 seats at $444. Markers & Magic follows in March, with 10 coaches at $1,300. Each one needs a sales page, a waitlist and enrollment emails, and December is only a few weeks away.
Your quiz is the front door to your list, and the bestseller run sent a wave of new readers your way. Right now there's no steady source sending people to the quiz once that wave settles, so the plan below builds sources that keep working in the weeks you don't get to post.
In October you said the most helpful part was having something to react to, and that the process made you set dates and solidify details that had been "floating in the ether." You also said keeping dates and prices current on your website meant you'd have to be much more on top of it. This plan keeps all of that going: I bring you drafts to react to, I keep your launch dates moving, and I keep your website copy up to date.
A sales page only sells to the people who see it. So every month, three sources send new readers to your quiz and your waitlists, and each one has its own tracked link so we can see which one brings the right women.
Designed newsletters to your Insider list, weekly or monthly, whichever rhythm you choose. Alongside them I write a LinkedIn newsletter, made for LinkedIn readers and reused as a blog post on your site, so new people keep finding you after it's published.
I write the pitches for ICF and ATD chapters, podcasts and newsletter swaps, building on the podcast kit we already made. Every host gets their own quiz link, so we know which rooms send you readers and where to go back.
Once your $27 companion workbook is ready, a small capped ad test sends new people to it. Every buyer joins your list and the sale helps cover the ad, so your list grows while the ad runs. Whenever you're ready, the ad copy can be one month's focus, and a media buyer runs the ads.
For a coach I work with, I wrote the ad strategy and the copy while someone else ran the ad. Within 48 hours of it going live, an organization reached out to ask about buying her book for 100 of their athletes.
click rate on the very first email I sent to a coach's list after it had gone cold.
The women in your Book Club bought the book, gave up their Saturday mornings to work through it with you, and they're the warmest people you'll ever invite into the Group Coaching Experience. Your sessions already run right up to enrollment, so the plan follows them.
The one date we need to settle together is 2 January, because your last Book Club session falls the day after the group starts.
These are my suggestion for each month's focus, and you can swap any of them for whatever matters more to you at the time.
Each month you tell me what matters most right now, and that becomes my focus. I come in as your copywriter and copy editor, so whatever you need written or polished that month is what I work on. That could be a sales page or a launch campaign, your corporate pieces, the ad copy for your workbook, shaping your workbook from the raw content you give me, social media content if someone is posting it, or editing something you've already written.
I write everything and send you drafts to approve, ideally within three working days. I also look after the technical side for you: your automations in Mailchimp, your analytics and reports, and copy updates on your website whenever something changes. I upload and schedule your emails too. Publishing your LinkedIn newsletter, blog posts and any social posts stays on your side, and it takes about 20 minutes a week, whether that's you or your daughter doing it.
We start with three months, because that covers your group coaching launch, your Markers & Magic launch and enough newsletters to see which traffic sources work. After that, we carry on month to month, and either of us can stop with 30 days' notice.
Three months from now, I'd love for you to be looking back at a full January group, a waitlist of coaches ready for Markers & Magic in March, and a list that keeps growing in the weeks you're busy coaching, without you having to chase any of it.
If you'd like to keep going, I'll send the invoice for your first month today and we'll start with your Book Club and your January group. And if the timing depends on something else coming through first, like a corporate deal you're expecting, tell me and we'll set the start date around it.
I've loved building this with you, Sheena.
Joy